Welcome to Her Seat.
About Her Seat.
Her Seat was created for women in business who are building, leading, and carrying more than most people see. We are a movement for women who build and create, and a space where ambition is supported, not experienced in isolation. At its heart, Her Seat is about redefining what networking looks like. Not transactional conversations or business card exchanges, but genuine connection between women who understand the depth of building something meaningful. Here, conversations are honest, grounded, and meaningful. A space where ambition and authenticity can coexist, and where women support one another as they grow.
Who’s Her Seat for?
Her seat is for female founders and business owners who value generosity, clarity, and balance. Female business owners who want:
- Genuine, deep, and long-term friendships, not fleeting networking
- Give as much as they receive, with generosity at the core
- Are growth-minded, respectful, and open to being changed by real connection
Because the right table isn’t about titles, it’s about values.
Inside Her Seat.
Her Seat. Connected
Her Seat Connected is designed for women building something of their own who want meaningful conversations, genuine support and consistent connection along the way.
Through introductions, relaxed gatherings and shared experiences, you’ll meet other ambitious women who understand the realities of building a business and the ambition that comes with it.
Connected creates space for friendships, support and honest conversations both online and in person.
You’ll leave each interaction feeling seen, supported and more energised about what you’re building.
What’s included:
• Access to the Her Seat online community to stay connected beyond events
• Meet the Women gatherings such networking and community activities
• Opportunities to connect through coffee chats, walks and online conversations
• A circle of ambitious women who understand the journey of building something of your own
Her Seat. Main Table
Her Seat Main Table is a highly curated circle for established women in business who are ready for deeper rooms, more intentional conversations and meaningful growth.
Designed for founders operating at mid to high 6 figures and beyond. Main Table brings together ambitious women building with purpose and scale.
Through intimate experiences and expert led conversations across business, leadership and personal growth, members gain insight, perspective and support from peers who understand the realities of leadership.
Main Table is for women who want to be in rooms where the conversations are deeper and the people around them challenge and support their next level.
What’s included:
• Her Seat Signature Experiences designed for deeper conversations around leadership, growth and personal evolution
• Expert led workshops and discussions
• A curated circle of established founders and business owners
• Priority access to Her Seat events, with early access to Her Seat Elite Experiences.
• A room that sharpens your thinking, expands your perspective, and supports your next level
Real Women. Real Transformation.
From building your own businesses to becoming your most aligned self, Her Seat is where ambitious women business owners grow together leading with both strength and softness.
Below are real stories and reflections from women business owners who’ve found clarity, confidence, and connection inside Her Seat.
“Being apart of Her Seat feels like having a team of women who want to see you win. We celebrate each other, learn from each other, hold each other accountable and create space for every woman to step towards her dreams with confidence and clarity. It’s a space built on real support, honest conversations and where business, health, wealth and lifestyle are viewed through a holistic lens.”
Jena Payne
Thrive with Jena - Clinical Nutritionist
“The feeling of being in a room, community and space full of like-minded women, without needing to pitch or prove yourself, feels like such a rare place to find these days. Amy and Serena have created just that through Her Seat and it’s been so impactful and incredible to experience a breath of fresh air (and mental load!!) honestly, and there’s nothing more I could ask for.”
Vivian Wei
Shudio Studio -Founder
“If you’re a woman building something meaningful, this is the circle you want to be in.Her Seat has given me the support, confidence, and a network of women who truly champion and celebrate each other. Through every interaction, I’ve been inspired by others, and made genuine connections that have helped my business and sharpened my skills.”
Alicia Chea
Forcast Australia - Head of Digital
“Listening to other women share their stories, their wins, struggles, and lessons learned, was incredibly grounding. Hearing those perspectives really helped me shift out of the rut I’d been in with my business and reignited the motivation I’d been missing.”
Davina Tjoa
Empyrean The Collective - Founder
“This is the community aspect that I’ve been missing for years. Thank you for creating such a safe, inspiring and encouraging space!.”
Katrina Wu
Ten Tones - Owner
“I feel so inspired, seen and heard from the women I've met, also I feel so much clearer in my business and life.”